Episode #12

Episode #12 – Create User Groups to Work with New Rules and Regulations with Lauren Uyeno

Thriving Community Show Ep12

Lauren Uyeno is the National Director of Professional Groups at Workiva. We spoke about how she created a user group within a community to help her organisation work with ESG, which stands for Environmental, Social and Governance. ESG encompasses the measures and strategies that companies are taking to act responsibly – for example, when it comes to sustainability and having a diverse and inclusive workforce.

In this conversation, we dove into what user groups are, how to create and run them and how Lauren uses her community-building skills to lead in an area where she is not an expert herself.

In this podcast, Lauren and I talk about:

  • Challenges she faced when bringing together multiple communities based on different platforms and how she increased discoverability
  • What the process of starting a new community or user group while ESG and sustainability are just starting to gain interest looks like
  • What makes user groups so valuable
  • How to use community and user groups to help companies work with new rules and regulations that are impacting their industry
  • Ways to balance an in-person user group with an online community and keep everyone on the same page
  • How community building differs from what most companies are used to and why it is the business model of the future
  • What it takes to build and nurture a community
Philippa Gillstrom
About the Thriving Community Show
Unpacking the ins and outs of successful membership building for you in these revealing conversations with community professionals. Hosted by Philippa Gillström and sponsored by Infostack.io.
Write notes and reminders to yourself. All notes are private and will be sent to your email inbox. Link to this speaker profile will be included. 
Take Notes

Get the Latest Broadcasts of The Thriving Community Show on Your Favorite Podcast Platform:

Apple podcast iconSpotify podcast iconGoogle play podcast icon

How You Can Support Thriving Community Show

Did you enjoy today's broadcast of the Thriving Community Show? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
This show is sponsored by Infostack.io. Get an extra 10% off your first bundle purchase here.
Podcast and show notes produced by Nives Kurjak. Click here to get 10% off your podcast production for life.

Episode Resources and Links

Where to find Lauren:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram