Summit Speaker

Penny Power OBE

Community Creator and Founder of BIP100

More about Penny Power OBE

Creating paid communities based on your values, purpose and your company’s why.

Topic for this session:

Creating paid communities based on your values, purpose and your company’s why.

Co-Owner Director of Business is Personal

What you will learn:

The distinction between creating community and building an audience.
How to close the gap between what we portray online vs who we really are as a person.
How your authentic self will attract more people to do business with you rather than the performance you put online.

Penny Power is a Community Creator and Founder of the first online community for business owners, created in 1998, 4 years before Linkedin and 6 years before Facebook. Penny came up with the idea of creating a community that would bond business owners through friendship. She based this on a deep belief in the basic human needs we all have to belong and to have a sense of self esteem that friendship can provide.

This community, Ecademy, grew to 650,000 members.

Today, Penny has moved on and now believes in small, intimate, paid communities, knowing that the ‘giants of technology and digital’ have created a world of fake news, distrust and loneliness

Session main takeaways

The distinction between creating community and building an audience.
How to close the gap between what we portray online vs who we really are as a person.
How your authentic self will attract more people to do business with you rather than the performance you put online.

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